Business Plan Development
Finding Inspiration in Every Turn
Training Outline
1. Executive Summary:
- Overview of the business concept.
- Mission and vision statements.
- Key highlights of the business plan.
- Financial summary and funding requirements.
2. Company Description:
- Company name, location, and legal structure.
- History, background, and founders' information.
- Products or services offered.
- Unique selling proposition.
- Target market and customer demographics.
3. Market Analysis:
- Industry overview and market size.
- Target market segmentation.
- Competitor analysis.
- Market trends and growth opportunities.
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
4. Organization and Management:
- Organizational structure and key personnel.
- Management team profiles and responsibilities.
- Advisory board or external consultants.
- Human resources plan.
5. Product or Service Line:
- Detailed description of products or services.
- Features, benefits, and unique selling points.
- Intellectual property or proprietary technology.
- Research and development activities.
6. Marketing and Sales Strategy:
- Target market positioning and customer acquisition strategy.
- Pricing strategy and revenue model.
- Distribution channels and logistics.
- Marketing and advertising plans.
- Sales forecast and customer retention strategies.
7. Operational Plan:
- Location and facilities.
- Production or service delivery process.
- Supply chain management.
- Inventory control and management.
- Quality assurance and control.